Privacy policy

Effective November 1, 2026.

True Vendors LLC ("True Vendors," "we") answers phone calls on behalf of small businesses and passes the details to the business owner. This policy explains what information we handle, why, and what we never do with it.

Information we collect

Customer information: the business name, owner name, business address, email address, and the mobile numbers where alerts should go.
Call information: for calls forwarded to us, the caller's phone number, the time and length of the call, a recording and written transcript of the call, an automated summary of the call that our voice platform adds (including a general rating of the caller's mood), and whatever the caller tells us, which usually includes their name, callback number, service address, and the problem they're calling about.
Calls to True Vendors: when you call our own number and our automated assistant answers, the same kinds of call information, which we use to get back to you.
Calls to our demo line: when you call the demo number on this site, which answers for a made-up company, we get the same kinds of call information. We use it to run the demo, to show how the service works, to improve our assistant, and so DJ can follow up with you about True Vendors by phone or email. If you'd rather not hear from us, just say so, and we won't contact you again.
Signing information: customers sign their service agreement, their text-alert choice, and their day-14 confirmation online. The signing service records each signer's name, email address, IP address, and the time of each step in an audit trail kept with the signed document.
Setup answers: if you fill in our Start now form, your name, business name and website, the email and phone number you give us, your city and state, and your answers about how your assistant should work. We use them to set up your service. If you don't become a customer, we delete them within 90 days.
Booking information: when you book a call with us, on our website or by phone with our automated assistant, your name, phone number, the time you choose, and anything else you enter or tell us (on our website, also your email address).
Bookings for the businesses we answer for: if a business turns on booking, it connects its calendar or job software, and during a call the assistant checks the business's open times there and adds the booking, with the caller's name, phone number, address, and what they need. We use that connection only to check open times and add bookings. Our voice platform and the AI it runs see the open times only to offer them on the call. We keep the times the assistant offered and the booking it made as part of the call record; nothing else from that calendar or software is kept.
Outreach information: when we introduce True Vendors to a business, the business's name, its owner's name, and the business email address, phone number, and address it has published (for example on its website or Google listing) or given us; any reply or message the business sends us, including on social media; records of permission to contact someone and of requests to stop; and, with written permission, photos, video, and words we use in our marketing.
Billing information: what a customer is charged and when. Customers pay by card or bank account on Stripe's secure pages; Stripe handles the full card or account number, and we see only details such as the last four digits.
Website information: this site doesn't use advertising trackers. Cloudflare, which hosts the site, counts page views and measures how fast pages load with its Web Analytics, which Cloudflare says doesn't collect visitors' personal data. Our Start now form uses Cloudflare Turnstile to check that a person is filling it in. It reads signals such as your IP address and browser details, only to detect and block bots.

How we use it

To answer calls and send the customer the details.
To produce the customer's own call log and monthly summary.
To set up, support, and improve the service for that customer.
To keep a record of what each customer signed, and to send each signer a copy.
To hold the calls you book with us, and to get back to you when you call or write.
To introduce our service to businesses that may want it, and to honor every request to stop.
To bill for the service, tell customers how many minutes they've used, and keep ordinary business records.

What we never do

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We don't sell customer, caller, or contact information to anyone, for any purpose.

Who else touches this information

We use outside service providers to run the service, including telephone carriers, a voice platform that answers and transcribes calls, BoldSign for signing agreements online, Cal.com, which holds the calendar our bookings go into, the calendar or job software a business connects for booking (such as Jobber or Google Calendar), which holds the bookings made for that business, hosting providers, email services (including the ones that send our alerts and our sales emails), AI services that help us review calls and improve the assistant, and a payment processor. They handle this information on our behalf to deliver the service, under their own agreements. When you sign through BoldSign, book on Cal.com's site, or pay through Stripe, you're on that company's site, and its own privacy policy also applies. Our voice platform may also use de-identified, aggregated call data to improve its own technology, including its AI models, under its terms. Telephone carriers may also use call information for their own limited purposes, such as security, stopping spam and fraud, and improving their services, under their own terms. Text-message opt-in data and consent are never shared with these providers or anyone else for marketing or promotional purposes. We also disclose information when the law requires it, or to protect someone's safety.

Call recording

Every call answered by True Vendors is recorded and transcribed, so there's an accurate record of what the caller asked for. A business can choose to get its calls' recordings by email along with the transcripts. Callers hear at the start of the call that they've reached an automated assistant and that the call is recorded. For businesses in states that require every party's consent to record, the assistant also asks whether that's okay; if the caller says no, the call ends, no details are taken, and we delete the recording and transcript. If our assistant can't take a call, the caller may reach a voicemail instead, which records only the message the caller chooses to leave after the tone; we send it to the business and delete our copy within 7 days.

How long we keep it

Call recordings and transcripts are deleted automatically 60 days after the call. Call logs and summaries are kept while the customer is on the service and deleted from our systems and our voice platform within 30 days after it ends, unless the law or an open dispute requires keeping them. A customer may ask us to delete their call records sooner. Booking details and calls to our own number are kept as long as we need them to follow up. Signed agreements and their audit trails are kept with our business records, and business and tax records are kept as long as the law requires.

Security

Access to call records is limited to True Vendors personnel who need it to support the customer and to the service providers described above. No system is perfect, and we don't claim ours is. If we learn that someone got into information we hold without permission, we tell the business it belongs to promptly.

Your choices

Text messages: reply STOP to any message to stop them, or HELP for help. Alerts can switch to email. You can also email us.
Sales messages: reply "stop" to any sales email or text, or tell us any other way, and we'll stop.
Access or deletion: email us and we'll tell you what we have about you and delete what we're not required to keep. We'll confirm a request is really yours before we share or delete anything.
Callers: if you called a business we answer for and want your information removed, email us with roughly when you called. We'll delete it from our systems and tell the business about your request. That business keeps its own records under its own practices.

Children

This service is sold to businesses and isn't directed to children under 13.

Changes

If this policy changes, the new version is posted here with a new effective date. Customers get email notice of significant changes.

Contact

True Vendors LLC
15717 Western Ave, Omaha, NE 68118
hello@truevendorsllc.com